Cookie Policy

This Cookie Policy describes how and why we collect, process, and use personal and other data when you use our website—particularly in connection with cookies and similar technologies. We also describe data processing related to social media.

For more information about how we handle personal data, please see ourPrivacy Policy.

2. Definitions of Terms

“Personal data” refers to information that can be linked to a specific individual. We process various categories of such personal data. The most important categories are listed below for your reference. However, in specific cases, we may also process additional personal data.

2.1 Log Data

Whenever you use our website, certain data is automatically generated for technical reasons and temporarily stored in log files. This includes, for example, the following technical data:

• IP address of the requesting device,
• Information about your Internet service provider,
• Information about the operating system of your device (tablet, PC, smartphone, etc.),
• Information about the referring URL,
• Information about the browser used,
• Date and time of access, and
• content accessed when visiting the website.

This data is processed for the purpose of enabling the use of our website (establishing a connection) and ensuring its functionality, guaranteeing system security and stability, optimizing our website, and for statistical purposes. Furthermore, the IP address is evaluated together with other log data and, if applicable, other data available to us in the event of attacks on the IT infrastructure or other potentially unauthorized or abusive use of the websites for the purposes of investigation and defense, and may be used in the context of criminal proceedings for the identification of and to take civil and criminal action against the persons concerned.

2.2 Cookies and Similar Technologies

Cookies are files that your browser automatically stores on your device when you visit our website. Cookies contain a unique identifier (an ID) that allows us to distinguish individual visitors from one another, though generally without identifying them personally. Depending on their purpose, cookies may contain additional information, such as the pages you have visited and the duration of your visit to a page. We use both session cookies, which are deleted when you close your browser, and persistent cookies, which remain stored for a certain period of time after you close your browser (usually between a few days and two years) and serve to recognize visitors on a subsequent visit.

We may also use similar technologies, such as pixel tags, fingerprints, and other technologies for storing data in the browser. Pixel tags are small, usually invisible images or pieces of code that are loaded from a server and thereby transmit certain information to the server operator, such as whether and when a website was visited. Fingerprints are pieces of information collected during your visit to our website based on the configuration of your device or browser, which make your device distinguishable from other devices. Most browsers also support additional technologies for storing data in the browser, similar to cookies, which we may also use (e.g., “Web Storage”).

3. Disabling cookies and similar technologies

4. Use of Cookies and Similar Technologies

The cookies and similar technologies we use may be set by us or by third parties, for example, when we use features provided by third parties. These third parties may be located outside of Switzerland and the European Economic Area (EEA). For more information, see Section 6.

For example, we use analytics services to analyze how you use our website in order to optimize and personalize it. Cookies and similar technologies from third parties also enable these third parties to target you with personalized advertising on our websites or on other websites, as well as on social networks that also collaborate with these third parties, and to measure how effective advertisements are (e.g., whether you arrived at our website via an advertisement and what actions you then take on our website).

Third-party providers may track users’ activity on the website in question. These tracking data may be combined by the respective provider with similar information from other websites. This allows the behavior of specific users to be tracked across multiple websites and devices. The respective provider can often also use this data for its own purposes, e.g., for personalized advertising on its own website and on other websites to which it provides advertising. If users are registered with the provider, the provider can associate the usage data with the individual in question. The processing of such personal data is carried out here by the provider under its own responsibility and in accordance with its own privacy policy.

5. Services Used

5.1 Advertising Technologies

We use Google Ads advertising technologies on our website. This allows us to show people who visit our website ads that are relevant to them when they visit other websites. The ads are displayed on the websites you visit based on an analysis of your previous use of our website. To do this, the providers of these advertising technologies set cookies when you visit our website.

This data is processed for the purpose of enabling the use of our website (establishing a connection) and ensuring its functionality, guaranteeing system security and stability, optimizing our website, and for statistical purposes. Furthermore, the IP address is evaluated together with other log data and, if applicable, other data available to us in the event of attacks on the IT infrastructure or other potentially unauthorized or abusive use of the websites for the purposes of investigation and defense, and may be used in the context of criminal proceedings for the identification of and to take civil and criminal action against the persons concerned.

5.2 Tracking and Analytics Tools

Our website uses third-party tracking and analytics tools. These tools monitor your browsing behavior on our website. This monitoring is done to ensure that our website is tailored to your needs and to continuously optimize it. In this context, pseudonymized user profiles are created and small text files stored on your computer (“cookies”) are used.

We use Google Tag Manager. Google Tag Manager is a solution that allows marketers to manage website tags through a single interface. The Tag Manager tool (which implements the tags) is a cookie-free domain and does not collect any personal data. The tool facilitates the forwarding of data and the triggering of other tags, which may in turn collect data. Google Tag Manager does not access this data. If deactivation has been performed at the domain or cookie level, it remains in effect for all tracking tags implemented with Google Tag Manager.

We use the Google Site Kit plugin. Google Site Kit is a plugin for the WordPress content management system. This plugin allows us to view key website analytics statistics directly in our dashboard. These statistics are collected by other Google products, primarily Google Analytics. In addition to Google Analytics, services such as Google Search Console, Page Speed Insights, Google AdSense, Google Optimize, and Google Tag Manager can also be linked to Google Site Kit.

We use Global Site Tag (gtag.js) on this website. This is a tag management system developed by Google. It is used to track and manage data such as traffic, revenue, conversions, and more using a single line of code. It enables companies to implement tracking tags for various purposes, such as Google Ads, Google Analytics, and more.

We use the Google Web Fonts service on our website to ensure consistent font display. No cookies are used in this process. However, Google may be aware that our website was accessed via your IP address.

5.3 Resources from external websites

We embed resources from external servers on our website. These include visible content (photos, videos) as well as technical resources (fonts, CAPTCHA, scripts). The technical resources are used to improve the performance or security of our website. When these resources are accessed, the operator of the external servers receives your IP address and/or certain ancillary data necessary for the use of the external operator’s servers.

This website uses the Google reCAPTCHA service. The purpose of this check is to determine whether the input is being made by a human or through automated, machine-based processing. The check involves sending your IP address and, if necessary, other data required by Google for the reCAPTCHA service to Google. For this purpose, your input is transmitted to Google and processed there.

We use Global Site Tag (gtag.js) on this website. This is a tag management system developed by Google. It is used to track and manage data such as traffic, revenue, conversions, and more using a single line of code. It enables companies to implement tracking tags for various purposes, such as Google Ads, Google Analytics, and more.

We use the Google Web Fonts service on our website to ensure consistent font display. No cookies are used in this process. However, Google may be aware that our website was accessed via your IP address.

6. Notes on the Use of Google's External Services

Within Europe, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services.

Google processes your data in the United States, among other places. Please note that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the United States. This may entail various risks regarding the lawfulness and security of data processing.

Google uses so-called Standard Contractual Clauses (SCCs) as the legal basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, and Norway—specifically, the United States) or for data transfers to those countries. Standard Contractual Clauses (SCCs) are model templates provided by the European Commission and are intended to ensure that your data complies with European data protection standards even when it is transferred to and stored in third countries (such as the United States). Through these clauses, Google commits to adhering to European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the U.S. These clauses are based on an implementing decision by the European Commission. Standard clauses already approved under the European Union’s General Data Protection Regulation (GDPR) are recognized by the Federal Data Protection and Information Commissioner (FDPIC).

In addition, an adequacy decision by the European Commission—known as thePrivacy Shield—is in place for data transfers to the United States. Google participates in the Privacy Shield and has committed to complying with its requirements.

For more information about Google's privacy policy, clickhere. For more information about Google's Standard Contractual Clauses (SCCs), clickhere.

7. Social Media Presence

We may maintain our own pages on social media and similar third-party platforms (e.g., Facebook fan pages). If you communicate with us through such pages, or comment on or share our content, we collect the relevant information and process it in accordance with our Privacy Policy. We have the right, but not the obligation, to review content before or after its publication and to delete content without notice, to the extent technically possible, or to report it to the provider of the relevant platform. In the event of a violation of rules of decency and conduct, we may also report the relevant user account to the platform provider for suspension or deletion.

When you visit our social media pages, data (e.g., regarding your user behavior) may also be transmitted directly to the relevant provider or collected by that provider and processed together with other data already known to them (e.g., for marketing and market research purposes and to personalize platform content). For more information on data processing by social media providers, please refer to the privacy policies of the respective social media platforms.

8. Changes

This cookie information may be updated over time, particularly if we change our data processing practices or if new laws come into effect. In general, data processing is governed by the version of the Cookie Policy that was current at the time the relevant processing began.

Grenchen, August 2025